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Friday, July 9, 2010

Prince VS. the Internet

Hi Everyone,

This is my first post, as I just started working this week.

As a music student and CAP intern, I found this article interesting about Prince's release of his latest album:

Prince: The Internet is dead

The music industry might be embracing digital and online technology, but Prince is not convinced that it’s a good thing.

"The Internet's completely over,” Prince told British tabloid publication, The Mirror, in his first newspaper interview in 10 years. “I don't see why I should give my new music to iTunes or anyone else. They won't pay me an advance for it and then they get angry when they can't get it.”

Prince is currently set to release his latest album, “20Ten,” for free through various European print media, including the Daily Mirror and its Scottish affiliate, the Daily Record. Fans can snag their copy this Saturday via the different press outlets, but you they certainly won’t find any of the new material online.
Prince has banned both YouTube and iTunes from using his music, calling the web obsolete.

“The Internet's like MTV,” he told the Mirror. “At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can't be good for you."

Plans for a “20Ten” in the States haven’t been announced.


http://marquee.blogs.cnn.com/2010/07/06/prince-the-internet-is-dead/

If you are familiar with the work of Prince, you will know that he is known for his outlandish behaviour: creating controversial music, changing his name to a symbol and many other things.

In my opinion, this looks like another counter culture marketing tool that Prince (or the corporation behind) has created. For him to make his music available exclusively on CD makes it a rarer commodity and will distract people away from the actual content of the music. The quality becomes secondary. Despite what Prince says, muscians embracing the internet and finding new and inventive ways to distribute there music through it.

These are just a few thoughts, I am curious to know others thoughts on the subject.

Andrew Jackson

1 comment:

  1. Andrew, this is hilarious!

    Great post - and the story has been getting a lot of media coverage! Probably exactly what he wanted...haha

    ReplyDelete